5 keinoa helpottamaan bloggaamista

Blogin kirjoittamiseen ryhtyminen voi tuntua tahmealta kesän jälkeen. Sen ei kuitenkaan tarvitse olla. Nyt on itse asiassa mainio tilaisuus aloittaa bloggaaminen puhtaalta pöydältä ja luoda itselleen hyvä kirjoittamisen rutiini.

Kokosin viisi lyhyttä vinkkiä, jotka helpottavat kirjoittamisen aloittamista.

  1. Kirjoita joka päivä 25 minuuttia

Kirjoittamiseen ei muodostu rutiinia, ellei kirjoita säännöllisesti ja usein. Säännöllisyys ja jatkuvuus tekevät kirjoittamisesta sujuvampaa ja auttavat löytämään omaa kirjoittajaroolia. Kun päivittäinen kirjoitushetki on lyhyt 25 minuuttia, ei sitä tule lykättyä loputtomiin. Kirjoittaminen 25 minuutin ajan on aivan erilainen tavoite kuin yhden blogitekstin kirjoittaminen.

  1. Hyppää mukaan olemassa olevaan keskusteluun

On paljon helpompi kommentoida olemassa olevaa keskustelua kuin aloittaa se tyhjästä. Seuraa LinkedIniä, Twitteriä, alasi asiantuntijablogeja ja valitse ajankohtainen ja kiinnosta aihe jostain sellaisesta, jota on jo käsitelty. Älä kuitenkaan valitse jo loppuun kaluttua aihetta, ellei sinulla ole merkittävää uutta näkökulmaa siihen.

  1. Valitse yhteen blogitekstiin vain yksi pointti

Monen asiantuntijablogin heikkous on se, että omasta asiantuntija-alasta halutaan kirjoittaa aivan kaikki ja ympätä se yhteen blogitekstiin. Tällöin tekstistä tulee helposti raskas, epäkoherentti ja liian pitkä. Kun yhdessä tekstissä on vain yksi ydinpointti, teksti pysyy hallinnassa. Hyvin kirjoitettua ytimekästä blogitekstiä myös jaetaan helpommin kuin esseetä.

  1. Lue

Hyväksi kirjoittajaksi ei kehity pelkästään kirjoittamalla. On tärkeää myös lukea ja mielellään paljon erilaisia tekstejä. Lue muiden blogeja, alan kirjallisuutta, artikkeleita, romaaneja. Lukemalla pysyt ajan hermolla, syvennät omaa tietämystäsi aiheesta tai opit jotain uutta. Voit myös huomata olevasi täysin eri mieltä jostain. Mikä mahtava blogin aihe!

  1. Pyydä palautetta

Kirjoittaminen ei ole yksilölaji. Paras tapa kehittää omaa kirjoittamista on pyytää palautetta esimerkiksi kollegalta. Omalle tekstille sokeutuu helposti, mutta ulkopuolinen voi huomata parannettavaa rakenteessa, ydinviestissä tai otsikossa. Palautekulttuurin rakentaminen työpaikalla on yksi tehokkaimmista keinoista parantaa yritysblogeja, koska tällöin bloggaaminen on koko tiimin asia.

Lue lisää kirjoittamisestä tästä erinomaisesta Jaakko Tapanisen blogista.

Sonja Paju

Sonja on Ali Consultingin viestintäkonsultti.
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